Auto electrical firm secures contract supplying Durite equipment

Commercial Motor
September 23, 2024

The auto electrical specialist GE Middleton & Co has secured a major truck fleet contract to supply and install Durite power inverters. The Manchester-based firm supplies auto electrical parts across the UK for cars, vans, trucks, boats and ships. 

Bob Middleton, director of .E Middleton said: “This was a significant contract for 500 inverters to be fitted on brand new trucks purchased by one of our valued clients. Durite was incredibly supportive throughout the process. They provided a competitive package and always ensured that we received the stock at the right times to meet the customer’s installation roll-out.

“We pride ourselves on delivering a quality product and service to our customers. Pricing comes into it but the main criteria for us and for our clients is quality of product – and this is where Durite really stands out. In this instance the customer was very satisfied with the inverters.”

To suit the majority of automotive applications, Durite offers a range of sine and modified wave voltage inverters. These include compact and heavy-duty models with power ratings ranging from 125W up to 3kW. The inverters are fan cooled and come with a quick charge USB 2.1 output. CE-marked and R10 certified, the inverters are suitable for 12V and 24V vehicle systems. 

Middleton said: “We have been working with Durite since 1945. Back in those days they delivered the parts in old metal ammunition boxes and tea chests. We never had to buy tea because there was always some still left in the crates!

“The customer service is outstanding. Everyone from the sales team to the technical department is extremely helpful, nothing is too much trouble for them. We appreciate their attention to detail. The invoices are clear and easy to read, but best of all they have a great catalogue. It has a simple numbering system that makes it easy to find what you are looking for. Even in the digital age a lot of our clients still like a proper catalogue. Every year we receive a sizeable number of catalogues from Durite that we distribute to our customers or offer from our premises and they always bring in business.”

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Commercial Motor

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